Qualitative research methodology flowchart

Interview or observation study through coding, themes and validation.

Use it for interview, focus group or observation studies analysed thematically. Adjust the coding and validation steps to match your analytic approach.

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Mermaid code

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flowchart TD
  subgraph s1["Foundation"]
    n1(["Start"])
    n2["Define research questions"]
    n3["Select qualitative design"]
  end
  subgraph s2["Fieldwork"]
    n4["Recruit participants purposively"]
    n5["Obtain informed consent"]
    n6[/"Conduct interviews"/]
  end
  subgraph s3["Analysis"]
    n7["Transcribe recordings"]
    n8["Code transcripts"]
    n9["Develop themes"]
    n10{"Themes validated?"}
    n11["Report themes"]
    n12(["End"])
    n13["Re-code and refine"]
  end
  n1 --> n2
  n2 --> n3
  n3 --> n4
  n4 --> n5
  n5 --> n6
  n6 --> n7
  n7 --> n8
  n8 --> n9
  n9 --> n10
  n10 -->|"Yes"| n11
  n10 -->|"No"| n13
  n13 --> n11
  n11 --> n12